We are Pink Mango Capital Partners, probably the world’s first behavioural Investment Bank. We take boutique investment banking to a new level by combining edge finance and banking skills with the latest insights in behavioural science.
We offer you substantial business advantages by putting people first. Caring about people and understanding their deeper motivations, can be a potent booster of impact and result for regular Investment banking services.
Most corporate transactions have effectively become commodities and their success more than ever depends on engagement instead of execution. Rather than seeing stakeholder behaviour as an obstacle to overcome, we see it as an opportunity and potent success driver.
Boutique investments banks are small sized investment banks that specialize in particular aspects of investment banking. They are usually advisory orientated and do not get involved in underwriting, (proprietary) trading and merchant banking like most full service investment banks.
We put people and culture first. We see corporate transactions as commodities and specialize on what makes or breaks all deals: human nature. Our extensive knowledge of the behavioural sciences and people’s deeper motivations offers substantial advantages in deal making as well as strategic executive advice. We offer our clients full attention and strive to be trusted advisors by pursuing long term relationships instead of transactions.
A mango has a hard core that is surrounded by a soft, juicy, attractive layer: The good stuff.
We believe this is analogous to business, because the hard mechanics of business are always surrounded by a layer of intangible assets. These intangible assets are of increasing importance as most businesses can no longer rely on functional benefits as primary value creators. Most traditional differentiators have commoditized and stakeholders increasingly look towards fulfilment of more high-minded and subjective goals. More than half of your business potential now lies in the ability to tap into this.
We advise our clients on most of the regular investment banking services like; capital market access, Mergers & Acquisitions and corporate restructuring, but feel that the differentiating factors for transactional success, as well as corporate value creation, often lie within human dynamics. For this we have a special focus on areas like: intangible asset management, positioning, stakeholder engagement, corporate reputation and value enhancement.
Because intangibles like corporate reputation directly affect the public’s willingness to invest, become a customer, join the Board of Directors, or become an employee. Leaving this up to chance can post a huge risk to the success of your plans and activities, because they are fundamental cornerstones for long term value creation.
Successful corporate transactions, like Initial Public Offerings, Rights Issues, or acquisitions, all depend on how well your reputation reflects your ability to live up to your stakeholders’ expectations.
A good idea cannot be transformed into a valuable business by marketing and financial engineering alone; it also requires the support of key stakeholders. Organizations that engage their stakeholders enjoy higher financial returns and face lower capital constraints.
Access to capital is the easiest thing in the world if you’re an interesting company.
Value enhancement is an actionable value building strategy that focuses on those key value drivers and destroyers that affect your companies intrinsic- , as well as your market value. We have developed two proprietary solutions that make your value enhancement strategy more effective: Value Optimization for transactional processes and Value Architecture for boosting cash flows.
With value optimization we optimize transactional processes, so they deliver on their value promise. Executives often see a corporate transaction, like for instance an IPO, as a strenuous, one time long-jump to secure a place in the world of capital.
In our experience, a successful entrance into capital markets is a triple-jump:
1) A preparation process to make you interesting for investors;
2) Applying smart choice architecture to catalyse the activity itself;
3) Securing an ongoing interest by proactively managing all current and potential stakeholders after the main activity, in this case the listing , has taken place.
With Value Architecture we offer our clients a hands-on management tool to increase cash flows from assets already in place. By gaining continuous control over the various aspects of your business proposition and systematically identifying new opportunities for creating great customer value, we can help you boost your operational cash flow without the immediate need for big investments.