We are Pink Mango Capital Partners, probably the world’s first behavioural Investment Bank. We take boutique investment banking to a new level by combining edge finance and banking skills with the latest insights in behavioural science.
We offer you substantial business advantages by putting people first. Caring about people and understanding their deeper motivations, can be a potent booster of impact and result for regular Investment banking services.
Most corporate transactions have effectively become commodities and their success more than ever depends on engagement instead of execution. Rather than seeing stakeholder behaviour as an obstacle to overcome, we see it as an opportunity and potent success driver.
Boutique investments banks are small sized investment banks that specialize in particular aspects of investment banking, like: capital raising, mergers and acquisitions, or corporate restructuring. We are usually not involved in underwriting, (proprietary) trading and merchant banking like most full service investment banks. We do the same work as larger bulge-bracket banks but usually for smaller deal amounts.
We put people first. We see corporate transactions as commodities and specialize on what makes or breaks all deals: human nature. Our extensive knowledge of the behavioural sciences and people’s deeper motivations offers substantial advantages in deal making as well as strategic executive advice. We offer our clients full attention and strive to be trusted advisors by pursuing long term relationships instead of transactions.
A mango has a hard core that is surrounded by a soft juicy layer: The good stuff. We believe this is analogous to business, because the mechanics of business are always surrounded by a layer intangible assets. These intangible assets are of increasing importance as most businesses can no longer rely on functional benefits as the primary value. Most traditional differentiators have commoditized and stakeholders increasingly look towards fulfillment of more high-minded and subjective goals. More than half of your business potential now lies in the ability to tap into this.
We deliver regular banking services like; capital market access, M&As and corporate restructuring, but feel that the differentiating factors for transactional success as well as corporate value creation lie within human dynamics. For this we have a special focus on areas like: intangible asset management, stakeholder engagement, corporate reputation and value optimization.
Because intangibles like corporate reputation directly affect the public’s willingness to invest or become a customer. Leaving them up to chance can make them a huge risk to the succes of your transaction, because they are fundamental cornerstones for long term value creation. Successful corporate transactions, like IPOs, Rights Issues, or acquisitions, all depend on how well your reputation reflects your ability to live up to your stakeholders’ expectations.
A good idea cannot be transformed into a valuable business by marketing and financial engineering alone; it also requires the support of key stakeholders. Organizations that engage their stakeholders enjoy higher financial returns and face lower capital constraints. Access to capital is the easiest thing in the world if you’re an interesting company.
Executives often see a corporate transaction, like for instance an IPO, as a strenuous, one time long-jump to secure a place in the world of capital. In our experience, a successful entrance into capital markets is a triple-jump: 1) A preparation process to make you interesting for investors; 2) Applying choice architecture and behavioural nudges to catalyze the IPO process itself; 3) Securing an ongoing demand for shares by actively managing all current and potential stakeholders post IPO.